November 24, 2016 | Uncategorized

An idea which started last year on Valentine’s day is going to make history in coming weeks. On July 20 TechBase, SoGal, Lean In China and Krspace, are proud to host Her Startup Competition at Silicon Valley to create a platform for female entrepreneurs where they get to showcase their creativity and strength. Wobe and Vanitee won Singapore chapter of the competition, and will participate next

month in the main event.   Top 15 startups will be selected from USA and Asia to receive mentorship, funding and media opportunities along with access to investors, CEOs, and like-minded entrepreneurs. Virginia Tan, founder of Lean In China says,

We thought it was a joke! Sitting and talking about how we can get more female entrepreneurs but now we see ourselves leave a mark.

Startups who pitched at the event are mostly focused on introducing different products, for example,

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Bakipa wants to be a marketplace for the baby products, whereas Delegate wants to create a hub for event companies. Doyenne works on e-mag to inspire women on their relentless pursuit of success whereas fashion startup, Fashory aims to solve dressing up dilemmas. Photomoolah explained how they are solving biggest issue of branding by giving authentic pictures to brands across the world, while Venn talked about giving the right candidate to the employers and right environment to the employee, Lynk explained the knowledge network they are building. The winning teams, Wobe and Vanitee will participate in an immersive week-long experience at Silicon Valley. They gave insights of their progress and how they can scale if funded well. Wobe, an Indonesian startup which makes Mobile Business & Finance Tools for Southeast Asian Women showed how women can earn from a simple recharge. Vanitee is helping women by Booking beauty services online and offers best deals to them. It recently acquired Mefitted, a beauty salon e-directory to meet growing demand for the offered services. During the interview with Pocket Sun, founder

and CEO of SoGal Ventures said,

We will also be looking forward to investing in selected exceptional startups that appear in the finals.

She also said that being a woman is the best

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way to return back to society. She wants to help women grow in the startup world and strongly believes that every woman can be what she wants to be. She further said, Redefine yourself and believe in yourself are the key principles one should follow to make a startup successful. Last year 25% of finalist startups received outside investment totaling US$ 3.5 million. Let’s see who wins Her Startup 2016.

October 17, 2016 | Events

[Event] IRX Indonesia 2017

Internet Retailing Expo (IRX) Indonesia 2017 is back for its 2nd annual year. The event will be aimed at the progressive retail business industry and its changing landscape of how retailers interact with consumers through the multichannel shopping experience. There will be 6 conference streams that cover more pressing issues in today’s internet retail market. These are:
• The Connected Store of the Future
• Mobile Payments
• Insight Experience
• Multichannel and Operations Fulfilment
• Digital Sales & Marketing
• Digital Merchandising

Alongside a conference rich in relevant content, there will be e-Commerce clinics, networking breaks and other sessions worth your day out of the office. On top of that, we have added new features such as CMO Forum, SME Forum, E-Commerce University and 3D VR shopping experience.

Date: 18 -19 January 2017
Time: 09.00 – 17.00 WIB (Registration opens at 08.00 WIB)
Venue: Pullman Jakarta Central Park

Some of the early confirmed speakers include:
• Simon Torring, Regional Head of Merchandising (Digital), Sephora Digital SEA, Singapore
• Pankaj Khushani, Head of Media Technology Solutions – SEA, India & Korea, Google, Singapore
• Rizkie Maulana Putra, Head of E-commerce Development, Samsung Electronics Indonesia, Indonesia
• Joseph Aditya, CEO,, Indonesia
• Catherine Sutjahyo, CEO, Alfacart, Indonesia

Join us at Internet Retailing Expo (IRX) Indonesia 2017! Register for your pass today and get your chance to network with other peers there!

If you wish to attend with your colleagues, enjoy our Group Discount (3 delegates & above)! Contact us at or +65 6590 3970.

September 22, 2016 | Uncategorized

The Tipbox: 5 Proven Strategies to successfully do Content Marketing

In terms of online marketing, it is natural substitute for cialis getting easier for online audience to ignore disruptive advertising. Therefore the

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newest trend in connecting with online users is to do content marketing. So what is content marketing? Content marketing strategy is a strategy marketing approached focused on creating and distributing valuable, relevant and consistent content to attract and retain a specific audience. The ultimate goal in content marketing is to turn readers to make profitable customer action, in other words, trying to get readers to convert into customers. Continue Reading

September 20, 2016 | Uncategorized

The Tipbox: Minimize Employees’ Stress to Boost Productivity

One of the biggest mistakes that employers make is to work their employees to the bone. Although it is true that you want to optimize your employees to work at their optimal. However you have to make sure buy generic viagra online that how you are treating them will make them more productive rather than giving them more stressed. Which is why we decided to dedicate this article from “The Tipbox” series to talk about the four tips to minimize employees’ stress in order to boost their work productivity. Continue Reading

June 15, 2016 | Uncategorized

Wobe wins in the “Her Startup” competition at Silicon Valley

An idea which started last year on Valentine’s day is going to make history in coming weeks. On July 20 TechBase, SoGal, Lean In China and Krspace, are proud to host Her Startup Competition at Silicon Valley to create a platform for female entrepreneurs where they get to showcase their creativity and strength. Wobe and Vanitee won Singapore chapter of the competition, and will participate next month in the main event. Continue Reading

May 19, 2016 | Uncategorized

How to do build online presence for your startup with zero marketing budget

Is your startup currently low on marketing budget? Well if you are, then you’re in luck. In this article for our Ideabox “The Tipbox” series, we will talk about tips on how to build online presence for your startup with zero marketing budget. When you build your online presence organically, meaning that you use original content to advertise your startup brand, you won’t have to spend money to advertise in social media platforms. However

keep in mind that when you go for organic awareness for your brand, results doesn’t come quick. The reason people use paid online marketing is because they want results as soon as possible. In addition platforms like Facebook, LinkedIn and Google prioritize paying users. Our recommendation is to get organic online awareness if you have a low marketing budget. However when you can afford online marketing, we recommend paid advertising for faster increase in traction. Continue Reading

May 10, 2016 | Uncategorized

The Tipbox: 5 Tips to Have An Effective Meeting

When creating a startup, you have to work efficiently because there are so many things that needs to be. However, because startups lack in resources, talents working in startups have to take on more responsibilities and work other compared to those in big corporates. No matter how productive an employee works, there they won’t work at their optimal if the startup doesn’t do meetings effectively. So here are five tips founders and managers can follow in order to have effective meetings with your employees. Continue Reading

May 05, 2016 | Uncategorized

The Tipbox: 5 Essential Hiring Tips to Grow Your Startup

One of the most important thing in a business is the people who run it. Hence it is important that you hire the right person to help you run and operate your business. This is crucial in startups because you don’t have the resources to waste with your limited budget. Therefore we decided to help you by giving you these five hiring tips to implement in the recruitment strategy for your startup.

Continue Reading

May 03, 2016 | Uncategorized

The Tipbox: 5 Common Financial Mistakes Startup Founders Make

In making a startup, you have to have control in your finances in order to survive in the industry. However, everyone in the startup industry knows how hard it is to control and maintain operation below budget. With the unexpected events that can occur anytime, it can be quite impossible to predict what is going to happen. This is why our Ideabox team decided to provide five tips to keep in mind when managing your finance for your startup. Although you won’t know exactly how the future of your startup’s finance is going to turn out, you can still minimize the leaks in your cashflow and optimize your resources. Continue Reading