February 2014 - Ideabox

February 21, 2014 | Events

Tech Session: Vuforia SDK Deep Dive

One of the tools, Vuforia, is an Augmented Reality platform that enables apps to see, making apps come to life with unparalleled interactivity through 3D graphics, touch, video, and audio to bring movie magic to mobile. It enables brands and retailers to engage customers deeply with an interactive and immersive experience. AR&Co, Qualcomm developer partner in Indonesia, will share their experience of using Vuforia in creating Augmented-Reality application. During the 2-hours talk, AR&Co will give a technical overview on Vuforia SDK & features, hands-on illustration of building Augmented Reality Apps using the SDK. At the end of the talk, there will be Vuforia Apps demo and Q&A session. Target audiences are software developers, Apps designer/architect, and business development professionals working in the area of Mobile Apps.

February 17, 2014 | Events

Founder Institute: Branding & Marketing

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time? TOPIC: Branding & Marketing SPEAKERS: 1. Hermawan Kartajaya, pakar marketing Indonesia 2. Sakti Makki, pakar branding 3. Denny Santoso, digital stategist Here are some photos from the exciting “Branding & Marketing” 2014-02-17 20.52.48

February 05, 2014 | Events

UX Informal Q&A’s: Evan Hindra

Evan Hindra, who’s visiting from Canada will drop by for an informal session on UX Design. Evan is ex-Head of UX Design from Metrotech Jaya Komunika and currently Senior Product Designer from Powerplay International. He will sit down personally with each of you and offer his feedbacks and can give tips on cool UX. Some of his notable work include Nexian Messenger & Facebook and he works a lot with MTK & Android apps. 2014-02-05 20.30.07